![]() This leads us to another one of Dropbox’s larger concerns - competition. Pressman says that one firm solving the cloud security problem is Shasta Ventures portfolio company WatchDox, an enterprise-friendly cloud storage service that takes the Dropbox-inspired “any file, anywhere” concept and pads it with layers of security and file protections. Everyone wants to be the Dropbox for enterprise - including Dropbox Dropbox, in that sense, is inherently insecure. While that data’s encrypted, some companies might still be worried about who can decrypt those files and access user information. For one, the service is almost inextricably tied to the cloud, and in turn, Amazon’s Simple Storage Service servers. ![]() “If you’re in those industries - all board communications, for example - need to be tracked and audited.”ĭropbox faces other, more basic issues as well, some of which are fundamental to the way Dropbox itself works. “For a lot of industries, there are very strict requirements for what can be shared outside the organization,” Pressman said. (Box, on the other hand, recently announced that it was compliant with HIPPA.) This makes it an automatic no-go for many companies. Consider companies in the financial services and health care industries, who are under heavy pressure from regulators to keep track of who has access to certain kinds of sensitive data and when they access it.Īs of August, Dropbox is not yet certified as compliant with data security rules like the Health Insurance Portability and Accountability Act (HIPAA), which describes best practices for storing, securing, and transferring healthcare data. This is especially true in matters of compliance. Jason Pressman, a general partner at the early-stage investment firm Shasta Ventures, says that one of the biggest concerns IT admins have with consumer-cum-enterprise cloud services is that they aren’t built with the needs of businesses in mind. In shifting its focus to enterprise customers, Dropbox has also forced itself to deal with a wide variety of issues that it never had to consider in the consumer space - in particular, questions over security, file control access, and adherence to a variety of data storage standards. 9-10 in San Francisco, will be tackling revolutionary cases of enterprise cloud usage. Generally, all of Dropbox’s moves point to one thing: Dropbox wants to convince companies that it has the DNA to make the transition to the enterprise.Īs with most things, that’s easier said than done.Įditor’s note: Our upcoming CloudBeat conference, Sept. Most recently, Dropbox hired Matt Eccleston, a 13-year veteran of server virtualization company VMware.In a string of enterprise-focused hires, Dropbox brought on Ross Piper (formerly SVP of enterprise strategy at Salesforce) Kevin Egan (also formerly of Salesforce), and Johann Butting, (a former Google director) to aid in its enterprise sales efforts. ![]() ![]() Essentially, SSO creates one less password for employees to remember, which is always a good thing. At the same time, Dropbox introduced Single sign-on (SSO), a feature that plugs Dropbox into existing credential systems.In April, Dropbox rebranded its “Dropbox for Teams” service as “Dropbox for Business.”.In February, Dropbox made some major changes to its IT admin console, beefing up admins’ capability to monitor and track user activity.Here are a few examples of what the new enterprise-focused Dropbox has done just this year: Dropbox gets serious about the enterprise Recognizing this reality, Dropbox has in recent months shifted its focus to the enterprise, where both IT admins and employees are eager for a comprehensive file-sharing solution that’s also easy to use. But the consumer cloud is a fickle moneymaker: Consumers are sensitive to price (i.e., they typically don’t like to pay), and continuing to focus just on them puts a major damper on Dropbox’s long-term earning potential. Since launching in 2008, Dropbox has established itself as the standard for consumer cloud storage. ![]() Dropbox wants to take over the enterprise, but one thing stands in its way: Dropbox itself. ![]()
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